Last week we posted the following article, but it turns out that our information was not correct. We mentioned that this was a strange report - and indeed it turns out that Trendforce analysis was misquoted, and the company did not say that Apple will stop using Sony's OLED microdisplays. We are sorry for posting this!

Apple first VR headset, the Apple Vision Pro, will use dual 1.3" 4K OLED microdisplays. Apple has been working with Sony, that produced the first OLED microdisplays, but later reports suggested that Apple is looking to replace Sony with Seeya and BOE as its suppliers to reduce costs (and also likely to increase potential supply as Sony has limited capacity). 

According to a new report by TrendForce, Apple has made some changes to its Vision Pro supply chain and has decided to already stop using Sony's OLED microdisplays - and indeed go with Seeya and BOE.

BOE has been trying to be accepted into Apple's supply chain for their latest iPhone devices for many years, but has so far succeeded only in getting small orders for aftermarket panels. In March it was reported that BOE is developing panels for Apple, but in September it was reported that Apple decided to cancel all of its panned orders for BOE's iPhone 15 display OLED panels due to technical issues, and has moved all these orders to Samsung Display.

Now it is reported in Korean media that BOE has been finally approved, and the Chinese-based OLED maker will supply 2 million panels for Apple - or only about 3% of its total OLED supply in 2023. Obviously BOE hopes to gain more orders in 2024.

According to Chosun Biz, both Samsung Display and LG Display are progressing in their negotiations with Apple for the supply of OLED panels for Apple's next-generation iPad devices. Apple is aiming to buy around 10 million units in 2024, and each panel is expected to cost around 3 times as much as of Apple's iPhone OLED panels. 

SDC and LGD are both planning to start production in February 2024, earlier than expected. The total capacity (at 10 million units) is still very small compared to the smartphone market (even considering the tablet display area is larger). The panels will be produced at the companies' existing 6-Gen lines. Chosun says that LGD will get 60% of the orders (6 million displays), and SDC will get the rest. 

Accoridng to Twitter (X) user Revegnus, the following is a leaked Apple roadmap, detailing the company's plans for OLED laptops, tablets and monitors:

As many already estimate, Apple will release the first OLED tablets next year, the iPad Pro 11" and 13". The next stage will only arrive in 2026, when Apple will ship a foldable 20.3" tablet, and two OLED laptops (MacBook Pro 14.2" and 16.2").

Japan Display (JDI) plans to start producing medium-sized OLED displays, to be used in tablets and laptops. The company hopes to start producing the first panels (which will be around 14-inch in size) by 2025.

Asus ZenBook 17 Fold OLED (BOE panel)

Up until now, JDI focused on the production of wearable OLED displays, selling its panels for Apple's smartwatches since 2019. The company's production volume was limited, and so was its technology capabilities to increase production panel sizes. It will be interesting to see whether JDI hopes to also supply its future laptop/tablet panels to Apple.

According to reports from Korea, both Samsung Display and LG Display have approached Apple, offering to produce MLA (Multi-Lens Array) AMOLED displays for a future iPhone device. Applying the MLA panel will increase the light output, but will carry higher costs and may also reduce the viewing angles (or actually reduce the side-view brightness).

It is not clear what kind of effect will MLA offer in Apple's case. When LG applied MLA to its TV panels, the company says it improved the brightness by 60% (it also stated that viewing angles actually increased by 30%). Apple will not be the first one to apple MLA to smartphone displays - Samsung itself adopted MLA panels in some of its high-end models (Galaxy S Ultra phones) and so did some other vendors.

Apple first VR headset, the Apple Vision Pro, adopts dual 1.3" 4K OLED microdisplays made by Sony. According to reports, Apple is looking to replace Sony as its supplier and is testing displays made by Seeya and BOE. Apple seems to be aiming to adopt these in its next-gen Vision Pro model - and also in a future low-cost mixed-reality headset.

Sony officially launched its 1.3" 4K OLED displays last week, with an official price of $1,000 per unit. Some reports suggest that Apple is paying $350 per display - which is still very expensive, as the two OLED displays cost almost half of the total production cost of the Vision Pro (estimated at $1,500).

Back in 2021, Sony unveiled a 4K OLED microdisplay prototype. In June Apple announced the Vision Pro headset, which uses two Sony-made 1.3" 4K (3,552 × 3,840) OLED microdisplay, made by Sony. And today Sony finally officially introduced its ECX344A display, targeting VR and AR devices.

Sony says that in order to develop the new display it developed new miniaturization processes as well as a new pixel drive circuits and a high-speed driver circuit. Sony says that the display will ship by the end of 2023 and its price is set at 150,000 Yen, or just over $1,000 USD (it is estimated that Apple pays around $350 for each panel).

During a trade show, Samsung Display discussed its zero-border, or full-screen OLED technology. Samsung is developing several technologies to enable this kind of display - including 3D bonding, edge brightness control, and an under-the-display camera (Samsung calls its UPC, under-panel-camera). 

Placing the camera under the OLED is a critical part of this solution, and Samsung said that it is developing the technology to enable this - including an increase of 50% in the light transmission of its OLED displays and a new sub-pixel structure that improves the display quality.