Sony's CEO - Our Next Step is a 20"-30" OLED TV, shows Flexible OLED Prototype

Sony's CEO, Sir Howard Stringer gives his Keynote speech at the openings of CES 2009. he says that Sony's next step is a 20"-30" OLED TV (The XEL-2?).

Stringer also demonstrated a flexible OLED prototype, called "Flex OLED". This could be the future's e-reader, but Sony gave no details about production or time frames for this tech. Here's a photo:

Sony Flexible OLED Prototype at CES 2009