The OLED100.eu project has performed an architectural and aesthetical research to identify the most suitable market entry parameters for OLED lighting, especially for size and shape. The OLED100.eu project is working towards 15x15cm OLED tiles, and they checked what is the most efficient and pleasing configuration of those tiles.
You can download the report over at OLED100.eu's web site. You can read what kind of tiles are preferred for different environment, color preferences and more.
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