OLED100.eu project video feature

The nice chaps at OLED100.eu sent me this nice video (by euronews), explaining OLED lighting and the OLED100.eu project. It includes some nice ideas on flexible or transparent OLED lighting.

I really liked the OLED chess set featured in this film. Also the futuristic OLED kitchen has some nice ideas.

The goal of OLED100.eu is to develop all the necessary technologies needed to produce efficient OLED products for exploitation by the European lighting industry.
Targets set by the project include achieving 100 lumens per watt power efficiency, more than 100,000 'lifetime hours', a unit area of 100cm by 100cm and costs of €100 per square metre or less. They hope to reach that by 2011.