More information on Mitsubishi Chemical and Pioneer's OLED Lighting program

Earlier today we got word that Pioneer and Mitsubishi Chemical will jointly develop OLED Lighting. Now we have some more information. Pioneer will be the one to actually make the panels, and Mitsubishi will sell them across Verbatim's worldwide sales network. The plan is to start mass production in 2011, with a sales target of $335 million in 2015 and $1.1 billion in 2020. 

The two companies are currently researching OLED lighting panels that use printable hole injecting material (HIM) and new emitting materials, and  will also research printable OLED lighting development and commercialization. Mitsubishi plans to start early stage mass production and marketing of new printable emitting materials, which probably the PHOLED materials developed together with UDC.

We'll be able to view their first prototype (a dimmable/tone adjustable OLED panel, which Mitsubishi say it's the world's first) at the Light+Building exhibition, April 11-16 Frankfurt, Germany.

Via Twice