LG Australia doubles OLED TV sales following a comparison marketing campaign

LG Electronics says that a comparison marketing campaign in Australia helped the company double sales of OLED TVs. The multi-million dollar campaign compared the quality of LG's OLED TVs to rival LCD TVs.

Interestingly, the story says that LG currently offers 55" and 65" OLED TVs in Australia, but that next year it will also offer small TVs. This is the first we hear of smaller OLED TVs from LG - I'm not sure if this Channelnews report is correct in that regard.

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Posted: Jun 21,2016 by Ron Mertens

Comments

I would like an OLED TV, but don't have the space for much more than my current 40" TV. I would also like the greater affordability of a smaller model. So I hope this report does prove to be correct.

A Flat 46" Full HD (not 4K) with HDR10 and Dolby Vision would be just nice for me!