HTC plans to start producing Incredible phones (and also Google Nexus One phones) that use IPS-LCD (or Super-TFT LCD) made by Sony. They will also keep using AMOLEDs - so we'll see two models of these phones. HTC is doing this because Samsung cannot deliver enough AMOLED panels.
HTC claims that there's no discernible difference between the LCDs and the AMOLEDs, and they are working on some prototypes that we'll hopefully see soon.
Via AndroidCommunity
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Why?
Why it used LCD? Wasn't AMOLED more attractive for the new market?
AMOLED is better... but like
AMOLED is better... but like it says in the post - Samsung can't keep make enough displays, so HTC cannot make enough phones to meet the demand. So they're switching to LCD...